Online Advertising SMM

Online Advertising Foundation

• Why use Online Advertising.
• Understand Online Ad platforms & Ad buying models.

• Programmatic & direct Ad buying

Google Ads

• Bidding & Auctions
• Google Ads campaign Structure
• Billing & Account Setup
• Google Search Ads
• Live Exercise-Creating Search Ad Campaign
• Conversion Tracking Setup
• Search Ad Campaign-Best Practices & Data Analysis
• Google Display Ads
• Live Exercise-Creating Display Ad Campaign
• Building a Right Display Marketing Strategy
• Display Ad Campaign-Best Practices & Data Analysis
• Introduction to Video Ad Campaigns
• Introduction to Video Ad Campaigns
• Live Exercise-Creating Video Ad Campaign
• Advanced Bidding Methods

LinkedIn Advertising

• FB vs. LinkedIn Advertising
• LinkedIn Ad Objectives
• LinkedIn Ad Format
• Targeting, Budget & Scheduling Options
• Billing & Account Setup
• Live Walkthrough-LinkedIn Ad Campaign Creation
• Case Studies: LinkedIn Advertising

Twitter Advertising

• Billing & Account Setup
• Objective & Types of Twitter Ads
• Audience Bidding, Budgets & Creative
• Live Walkthrough-LinkedIn Ad Campaign Creation
• Case Studies: Twitter Advertising

Bing Ads

• Introduction to Bing Ads
• Setting Up Bing Search Ads campaign
• Bing Ads Best Practices

Remarketing & Recall Ads

• Setting Remarketing Pixels- FB &Ads
• Customizing Google Ads Remarketing List
• Customizing FB Remarketing List
• Remarketing Campaign Setup- Google Ads
• Remarketing Campaign Setup- Facebook

Facebook Advertising

• Facebook Campaign Structure
• Role of Social Media in Customer Journey
• Facebook Ad Objectives
• Billing & Account Setup
• Live Exercise-Creating FB Lead Generation Ads

Pinterest Advertising

• Introduction to Pinterest Ads
• Setting Up Pinterest Ads campaign
• Pinterest Ads Best Practices
• Live Exercise-Pinterest Advertising

Online Media Buying Strategy

• Online Media Buying Process
• Live Exercise-Online Media Budget Allocation