Search Engine Optimization

Introduction to SEO

• Introduction to Search Engines
• Anatomy of SERP
• Introduction to Ranking Factors
• SEO Algorithms
• Live Exercise: Understanding SEO
• FIT For Business

Basic Excel & HTML For SEO

• Basics Excel Formatting
• Key Excel Function For SEO
• Understand HTML Web Page Structure
• Live Exercise: Search Robots vs. User View

Keywords Planning & Research

• Introduction to Keywords
• Why are Keywords Important in SEO
• Keyword Research Tools
• Live Exercise: Keyword Research for Website

SEO Content Writing

• Writing For SEO
• How to Avoid Penalties
• Value vs. Keyword Stuffing
• Live Exercise: Writing a SEO Content Copy

On Page SEO

• Head Tags Optimization
• Body Tags Optimization
• Website Structuring &URLS
• Live Exercise: Optimized SEO Page Creation

Link Analysis & Off Page SEO

• Link Analysis
• Live Exercise: Competitor Back Link Analysis
• High Value Link Building Techniques
• Live Exercise: Link Building

Webmaster Tools

• Introduction to webmasters tool
• Verifying Webmaster Code
• Key Webmaster Reports
• Live Walkthrough: Using Webmaster for Site Audits

Local, International & Mobile SEO

• Map Listing Optimization
• Classified Submission
• NAP Usage
• Live Exercise: Local SEO Optimization
• International SEO
• Mobile SEO
• Mobile SEO Audit
• Mobile SEO Best Practices

Black Hat SEO Techniques

• What is Black Hat SEO?
• Different Black Hat SEO Techniques
• Negative SEO
• Automated Google Queries
• Why should one avoid Black Hat SEO?

White Hat SEO Techniques

• What is White Hat SEO?
• What makes it important?
• Nine Techniques that actually make a difference.